TheMadFanatic makes music exclusively for the Denver Broncos fans and players. His music has been played on more than 65 radio stations. He’s amassed more than 10 million Youtube views and has been featured on CBS’ Thursday Night Football, NFL Today, March Madness, Jim Rome Show, Bleacher Report, and more.
With the release of TheMadFanatic’s album “Year of the Horse”, we decided to create a collection of clothing based on the album artwork and lyrics
We designed a shirt for every single song on the album, built an ecommerce website, and produced several promotional videos and music videos. We also created a social media marketing strategy and posting schedule for each platform, coordinated and planned various events where we could sell clothing in person
The year of the horse collection was a big success and far exceeded our expectations. We sold more than 500 of our cover design tees alone!
