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The Client

TheMadFanatic makes music exclusively for the Denver Broncos fans and players. His music has been played on more than 65 radio stations. He’s amassed more than 10 million Youtube views and has been featured on CBS’ Thursday Night Football, NFL Today, March Madness, The Jim Rome Show, Bleacher Report, and more.

The Challenge

To increase brand awareness within TheMadFanatic’s core demographic while creating opportunities for fan participation that are engaging, informative, and innovative.

The Solution

We orchestrated a Fan Initiative that included a meet and greet with an intimate live performance, media interviews including radio/television/ web, and a music video co-starring the loyal and supportive fans of TheMadFanatic brand