The Client
CBS Sports, a year round leader in television sports, broadcasts a portfolio of events on the CBS Television Network including “March Madness”, the premiere college basketball tournament of the NCAA.
The Challenge
We wanted to create a song that would not only embody the spirit of March Madness, but one that could become a staple in March Madness for years to come and we did just that. After presenting the song CBS decided to license “One Shot” in perpetuity and it’s already been featured at the end of 14 games in the tournament.
