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The Client

TheMadFanatic makes music exclusively for the Denver Broncos fans and players. His music has been played on more than 65 radio stations. He’s amassed more than 10 million Youtube views and has been featured on CBS’ Thursday Night Football, NFL Today, March Madness, The Jim Rome Show, Bleacher Report, and more.

The Challenge

Tim Mckernan better known as “Barrel Man” was an Icon amongst Denver Broncos fans and for the 5th Anniversary of his passing, TheMadFanatic wanted to pay tribute to him and honor his memory in a way where other fans who were inspired by Tim Mckernan could get involved.

The Solution

We created a video encouraging fans to come to the game wearing Barrel Man costumes and to be apart of The “Ode to Barrel Man” tribute. We interviewed fans about their memories of Barrel Man, and the event concluded with a live performance/video shoot with the fans.