The Client
CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the NFL’s American Football Conference and the most watched pregame show “NFL Today”.
The Challenge
Take lyrics from an email and produce a song for Nate Burlesson to perform to kick off the 2018 NFL Season on “NFL Today”. After coming up with the flow, we found a Coach Basic beat that had the feel of a triumphant return to football, hit the studio with Nate to produce the vocals, and TheMadFanatic provided some of his signature ad libs to give the song some added energy.
