Challenge
The photos of the new custom Bronco Gang jerseys being offered on Broncogang.com weren’t really doing the jerseys justice and we needed to showcase the product in a way that would generate more interest and drive online sales.
The photos of the new custom Bronco Gang jerseys being offered on Broncogang.com weren’t really doing the jerseys justice and we needed to showcase the product in a way that would generate more interest and drive online sales.
We produced a 3D VR180 music video capturing an exclusive Bronco Gang weekend featuring a car show, concert, and tailgate. The immersive format transported fans to Denver and showcased the jerseys in a way flat photos could not, resulting in a significant spike in sales.