The Client
Fitscript is a company dedicated to helping those affected by diabetes reach their fitness goals by providing structured support, guidance, and exercise training.
Fitscript is a company dedicated to helping those affected by diabetes reach their fitness goals by providing structured support, guidance, and exercise training.
To introduce Fitscript Founder Charlie O’Connell and the Fitscript lifestyle to the world while establishing a solid foundation for the company’s brand identity to grow upon.
It was important to us to show Diabetics that Charlie is living with and fighting Diabetes himself so we decided to portray him as a David like fighter that cannot defeat the Goliath opponent that is Diabetes alone. By doing so we were creating a call to action campaign asking other Diabetics to join Charlie in his fight against Diabetes.