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The Client

TheMadFanatic makes music exclusively for the Denver Broncos fans and players. His music has been played on more than 65 radio stations. He’s amassed more than 10 million Youtube views and has been featured on CBS’ Thursday Night Football, NFL Today, March Madness, The Jim Rome Show, Bleacher Report, and more.

The Challenge

We needed to create an opportunity to engage with and show appreciation to the early adopters that have already bought in to what Bronco Gang is doing and believe in the vision of Bronco Gang becoming a worldwide fan club.

The Solution

We decided to create a “Global” music video starring Bronco Gang members from all over the world. We created a call to action asking members to send in video clips holding their flags in their hometowns and then we worked our magic.